Portal de Caravaca de la Cruz
www.portaldecaravaca.com
The Minister of Culture and Tourism, Pedro Alberto Cruz, today announced the musical lineup of MTV Murcia Night II, which will feature performances by Mika and Pignoise, among other artists.
The second edition of this free event will be held on Saturday July 10 in Caravaca de la Cruz and has among its objectives promoting the Jubilee Year.
Cruz, who was accompanied by the mayor of Caravaca, Domingo Aranda, senior vice president and CEO of MTV Networks Iberia, Raffaele Annecchino, alluded to the conclusion of the first edition in Cartagena, stressing that "this celebration was conceived as a communication strategy, the most ambitious and successful developed by the Region of Murcia. "
It recalled the counselor, the first edition "was broadcast on European and Asian countries and even had spread in Africa, Israel, Middle East, Brazil and the United States."
In addition to the confirmed artists will participate in this year two other groups or artists, one international and one of the region, "you'll find in this event an unprecedented opportunity to promote themselves," the charge of Culture.
One issue that "will more", said Cruz, as the concert Network retrasmitirá the MTV network, which the concert becomes a "spectacular" media campaign that will total 640 million households in 163 territories.
"Any communication campaign was designed to reach 600 million households worldwide," said Cruz, "would cost many millions of euros, so that our alliance with MTV, the largest television network in the world is one of the most effective time to promote the brand 'Murcia' and comes to promoting Caravaca de la Cruz as a tourist destination, cultural and religious. "
It is expected that MTV Murcia II Night congregate between 25,000 and 30,000 people, although "we are convinced that they will be many more attend Caravaca," said Cruz.
Source: CARM
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