Portal de Caravaca de la Cruz
www.portaldecaravaca.com
The Director General of Tourism, Marina Garcia, and director of the Institute of Development, Juan José Beltrán, today presided at Caravaca de la Cruz the day 'Promoting Innovation in Tourism in an Entrepreneurial Region ", which discussed the strategy innovation as key to improving competitiveness in the tourism sector and offer differentiated products and attractions.
The objective of this initiative, promoted by the Ministry of Culture and Tourism and the Ministry of Universities, Business and Research is a new model of horizontal innovation for the entire business sector in this sector, to improve their scientific and technological and increase the effectiveness and efficiency of management processes.
Garcia stressed that "the tourism sector must be in the world of innovation, because it has changed much in recent years."
The director general added that "we must adapt to new technologies and Internet usage, which is what makes the future of this industry."
On the other hand, alluded to the ARPA program that is done from the computer department of the Ministry of Culture and is intended to reserve lodging.
In addition, this provision provides entrepreneurs on-line reservations from their establishments.
In turn, the director of Info said: "Tourism is an innovation factor in the economy and development" and said the award that the Committee of European Regions Murcia recently awarded as 'European Region Entrepreneur' by Plan undertake.
The event is part of the celebration of the European Week of Regions and Cities "Open Days", which promotes the Committee of the Regions of the European Union (CDR) through the Directorate General of Regional Policy of the European Commission.
This year, as new, it performs a series of local events for disseminating policies to support regions that are developed in the framework.
Caravaca de la Cruz, coinciding with the Jubilee Year, this time hosted the workshop, organized by the Institute of Development, the Directorate General of Tourism and the city of Caravaca de la Cruz, which insisted on the business opportunities and improving the competitiveness of innovation in the tourism sector for entrepreneurs.
Examples of improvements
The conference "Promoting Innovation in Entrepreneurial Region Tourism 'addressed issues related to the sector and discussed other issues such as European policy to support the tourism sector, by the representative of the Directorate General of European Commission's Enterprise Judith Estol.
In addition, the manager of the consulting Taso, Lluís Puyol, analyzed competitive areas for improvement and presented examples of models of quality promotion and the consortium and Caravaca Jubilee Holy Year 2010.
Also spoke of the 'Implementation of e-commerce solution for tourism businesses in the marine resort Mar Menor' and mechanisms to promote entrepreneurship, such as 'check of Innovation', promoted by the Ministry of Universities, Business and Research.
Source: CARM
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