Portal de Caravaca de la Cruz
www.portaldecaravaca.com
Celebrations Councilman in the City of Caravaca de la Cruz, José Francisco García, stressed the great impact that past celebrations have been made in the media of national and social networks.
The horses came got an important place in the public and private channels, which allowed reaching an audience of over 15 million viewers, according to data provided by a company specializing in control and monitoring of media audiences.
Besides, the race of the Wine Horses offered in its entirety for the Region of Murcia by the regional channel 7 Murcia and Popular Television.
"A media presence unprecedented promotion must be added the Internet and social networks with a very low cost also allowed us to reach hundreds of thousands of people," said the councilman.
The feast of the Wine Horses appeared on the news of the afternoon and evening editions of Spanish TV, Antena 3, Telecinco, Cuatro and La Sexta.
Moreover also echoed the "The Morning of the 1" and the international channel TVE live with multiple connections.
The balance, in the words council of Celebration, "is very positive, and that all chains have responded to the call from the City and the reports and live connections are referred to the application of the horses came to Intangible Cultural Heritage of Humanity ".
In the media coverage of the holidays, add the replay on TV Spanish National Lottery draws held in Caravaca de la Cruz on April 20.
Also, within the media promotion included the visit a group of German journalists, representatives of some of the country's newspapers and magazines German.
This trip was organized by the Spanish Tourism Office in Frankfurt in collaboration with the Ministry of Culture and Tourism and the Department of Tourism of the City of Caravaca.
Moreover, promoting actions on social networks promoted by the City of Caravaca, in collaboration with local businesses and Tenredo Bitaclick have proved a resounding success, reaching impact of hundreds of thousands of users.
On Twitter promoted the celebration with tags # caballosdelvino and # caballosdelvino2013.
On April 13 # caballosdelvino ya gotta be one of the most important social network nationally and this past May 2, mid-afternoon, # caballosdelvino2013 managed to be TT or theme discussed in Spain.
The portal and blog caravacaenfiestas.com only in the holidays has received more than 6,000 hits, not only from Spain, but also in countries like the UK, Netherlands, United States, Qatar, Chile and Denmark.
Visitors were able to see the various events of the festival, the groups involved and follow the live celebration thanks to two video channels that were enabled with the help of Factory and Telecaravaca Stream.
The website of the Tourist Office (turismocaravaca.org) has logged over 1,537 parties and profile views on facebook ("Margarita's Way") over 8000.
Since the social networking profiles of the brand Spain, managed by Tourespaña, have also promoted the holidays, with various publications on Facebook and Twitter.
Source: Ayuntamiento de Caravaca de la Cruz
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