Portal de Caravaca de la Cruz
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| The campaign - which is activated today in the Region of Murcia to progressively go to other points of the national geography- highlights the versatility of resources and the trust, quality and proximity of the place | The objective of the Caravaca City Council, through its Tourism Department, is to support the relaunch of a key sector in the local economy, on which many family businesses depend and which was the first to be paralyzed by the state of alarm 'Caravaca, close to you' is the slogan of the promotion campaign launched by the Department of Tourism of the Caravaque Town Council with the aim of supporting the progressive relaunch of the sector, affected by the strong impact of the COVID-19 crisis, and position the municipality as a nearby and safe destination, where you can enjoy multiple natural, gastronomic and heritage resources. The gardens of the Museo de la Fiesta hosted the presentation ceremony, which included interventions by the mayor of Caravaca de la Cruz, José Francisco García; the Minister of Tourism, Youth and Sports, Cristina Sánchez, as well as the councilor and first deputy mayor, José Carlos Gómez, and the director of the campaign, the caravaqueño Álvaro Robles.
The older sister of the Brotherhood of Vera Cruz, Mari Carmen López, as well as the director of the Tourism Institute of the Region of Murcia, Juan Francisco Martínez, representatives of the Camino de la Cruz and tourism, hospitality and local commerce, together with members of the municipal Corporation and workers of the Museum Network and the municipal area of ??Tourism.
It was enlivened by students of the Conservatory of Music 'Leandro Martínez Romero '. "In order to respond to this critical moment, we must try - with all prudence and preventive measures - to reinvent ourselves, reorient ourselves and adapt to the demands of the new times.
And we, from the City Council, could only support one sector which is key in the local economy.
For this reason, we have worked and continue to do so to offer the best conditions and services, with the development of municipal facilities and, in addition, Caravaca is today one of the first cities in the Region of Murcia in presenting its own campaign for the revival of tourism, which transmits to potential visitors that here they will find everything they are looking for: safety, quality, trust, closeness and being in the best hands, "said the Mayor, José Francisco García , during the act. José Francisco García remarked that "in addition to its important character as a religious tourism destination, Caravaca has much to say and to offer, an aspect that has been tried to communicate with care, originality in each of the pieces that make up this campaign." For his part, the head of Tourism in the City of Caravaca said that "the idea is that we position ourselves as a value destination to take into account within national inland tourism." "Far from communicating a certain conformity of those who visit our municipality when their possibilities of traveling to other more exotic or international destinations are limited, with this campaign we have had the opportunity to highlight all that Caravaca de la Cruz has to offer", José Carlos Gómez stressed.
"Always with the maximum measures of prevention and security that characterize our accommodations and infrastructures and each and every one of the activities that we are going to carry out within the summer campaign." Conceptually, the campaign aims to convey the many positive resources of Caravaca de la Cruz as a tourist destination.
On the one hand, it is a well-connected municipality, located in a privileged enclave, adjoining several Autonomous Communities.
"On the other hand, we not only value its religious nature, but also the versatility of options at the rural, cultural or gastronomic level," explained Álvaro Robles, from Caravaque, who has led the team, noting at the same time that "It is an ambitious proposal on the part of the municipality, launching specific adaptations, which will gradually see the light, adapting to the possibilities of each medium and strengthening its character as an innovative 360 ??° campaign." The centerpiece is a spot, in which voiceovers from different airplane pilots describe to passengers the characteristics of the destinations they are supposed to visit.
At the image level, various profiles of visitors are shown enjoying aspects that Caravaca de la Cruz can offer, at a rural, gastronomic, cultural or historical level.
The possibilities of each medium will be exploited to the maximum with specific applications. At the image level, various profiles of visitors are shown enjoying various aspects that Caravaca de la Cruz can offer at a rural, gastronomic, cultural or historical level.
Identifying features of Caravaca de la Cruz have been identified and correlatives have been sought at the international level, whether they were at the monumental, gastronomic level or the sensations that one usually has when traveling.
In said comparison it has been evident at all times with a certain ironic look, making the difference clear without any kind of complex. The graphic campaign has several main pieces, which can be seen in mupis in different Spanish cities, and which begins with one hundred in the Region of Murcia.
Social networks will also have an important role in reaching the target audience. The campaign seeks to communicate Caravaca de la Cruz, not only as a safe destination in the context of the post-alarm state of the Covid-19 pandemic, but also by expanding the perception of it.
Source: Ayuntamiento de Caravaca de la Cruz
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