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| This familiarization trip, known in the sector as or 'fam-trip', has been organized by the Ministry of Tourism, Youth and Sports of the Region of Murcia, with the collaboration of the Department of Tourism of the Caravaca City Council | It is part of the set of commercial agreements reached during the celebration of the 'I Virtual Tourism Event' One of the main tour operators in the Nordic country showed special interest in the cultural values ??of the Wine Horses, discovering, among other spaces, its House-Museum Responsible for one of the main Finnish tour operators, 'Projenni Travels', has traveled to Caravaca de la Cruz to make known among its inhabitants in origin and among the second residents in Spain of the Nordic country the tourist and cultural resources Caravaca de la Cruz . "This initiative, with which the Caravaca City Council has collaborated, is promoted by the Institute of Tourism of the Region of Murcia and has consisted of a guided route through the main areas of the municipality," as reported by the Councilor for Tourism, José Carlos Gómez, who explained that "the Finnish tourism profile shows a special interest in differentiating cultural values, which is why, on this occasion, it was indicated in a special way in places such as the Castle and its Museo de Arco Sacro de la Vera Cruz and the House-Museum dedicated to the celebration of the Wine Horses, as a candidacy of the Kingdom of Spain for Intangible Cultural Heritage of Humanity ". The Minister of Tourism, Youth and Sports, Cristina Sánchez, explained that "this familiarization trip or 'fam-trip', which is how it is called in tourist slang, serves to position the Region of Murcia as a cultural destination in the market Finnish, and as a prelude to new promotional actions in this country that will contemplate the tourism, active and nature offer ". According to Cristina Sánchez, the visit is part of the set of commercial agreements reached during the celebration of the 'I Virtual Tourism Event', organized by the Ministry of Tourism, Youth and Sports on September 8 and 9, "a virtual fair that it led to the meeting between the regional sector and more than 40 tour operators from a score of European countries ". The counselor recalled that during the development of the meeting, telematically, "more than 50 Murcian companies, between accommodation and complementary offer, were able to present their product and negotiate with those directly responsible for hiring." The action involved the development of 175 work meetings and progress in specific operations that, in addition to Finland, open the door to collaborations with some of the main operators in countries such as Iceland, Denmark, Hungary, Romania, Slovakia, Bulgaria, Poland, Portugal and France.

Source: Ayuntamiento de Caravaca de la Cruz