Portal de Caravaca de la Cruz
www.portaldecaravaca.com
| It will be in charge of defining the programming of events, coordinating the communication and marketing of the event and the development of new infrastructures | During the next Jubilee Year it is expected to exceed the number of visitors to the last one, held in 2017 The Camino de la Cruz Foundation announces the creation of a work table that will be in charge of designing the strategic lines and defining the projects that will provide content for the next Jubilee Year 2024. This table will be responsible for planning the programming of events, managing communication and marketing, and setting up infrastructures such as pilgrimage routes.
It will also be in charge of sponsoring the creation of an exclusive office for the new Jubilee Year, as well as promoting measures related to digitization and the use of innovation to promote smart tourism. The Minister of Tourism, Youth and Sports, Cristina Sánchez, affirmed that "we began to design the tourism promotion strategy for the next Jubilee Year, and if in 2017 we tripled the numbers of visitors compared to 2010, in 2024 we hope to exceed the numbers of the last Jubilee Year and celebrate the best in its history ", said the counselor.
He also explained that during the meeting "the objective was set for the Jubilee Year 2024 in which we put all our expectations to consolidate the city as a pilgrimage center." During the last jubilee year, celebrated in 2017, more than 500,000 pilgrims visited the Basilica of Caravaca de la Cruz.
The highest volume of arrivals was concentrated between the months of April to June, and from October to December, with more than 130,000 pilgrims each quarter, which highlighted the seasonally-adjusted nature of the product.
That year more than 15,000 pilgrim credentials were issued and more than 2 million visits were registered to points of tourist, religious and cultural interest in the Region of Murcia.
In addition, so far in 2020, 32,000 pilgrims have visited Caravaca de la Cruz. Cristina Sánchez thanked the commitment and collaboration of the patrons of the Camino de la Cruz Foundation (Grupo Fuertes, Postres Reina, Café Salzillo, Estrella de Levante, Limcamar, Caixabank, UCAM Foundation, HEFAME Foundation, Institute of Tourism and Cofradía de la Santísima and Vera Cruz de Caravaca) for cooperating directly in all the actions that are being undertaken to position and value Caravaca de la Cruz, the Northwest, and the rest of the Region as a tourist destination. "Because we are in the regional capital of religious tourism and the successes of other years oblige us, and responsibility, as well as respect, to maintain the prestige that Caravaca de la Cruz grants to the destination, and for this we are going to stretch to last effort to get to the date with everything ready ", stressed the counselor. He also recalled the recent adhesion of Caravaca de la Cruz to the national network of Intelligent Tourist Destinations, DTI, which highlights "the commitment that is being carried out from the regional government, from the city council and from the sector to differentiate the municipality, enhance its competitiveness and strengthen its position as a safe destination, "he said. Meeting with businessmen During her visit to Caravaca de la Cruz, the counselor met with businessmen from the tourism and hospitality sector to explain the aid implemented by the Community, aimed at addressing the effects of Covid-19, which are part of the strategy 'Reactivä' and that can be requested until next October 30. Tourist guides, SMEs, micro-SMEs and freelancers in the field of active tourism, travel agencies, the organization of congresses and the hotel industry, including the latter, can opt for this line of 5.35 million euros, with credits of up to 4,000 euros.
segment to bars, cafes, restaurants, nightlife, discotheques, catering companies and function rooms. Cristina Sánchez recalled that this new initiative joins the 'Turismo Seguro Reactivä Itrem' microcredit line, which offers up to 100,000 euros at 0 percent interest to finance working capital, which covers all kinds of expenses such as payroll, rentals, fees, taxes and fixed costs, payment to suppliers or any need that companies consider. Seal 'Safe Tourism Certified' The counselor also visited the Caravaca de la Cruz Tourist Office where she delivered the 'Safe Tourism Certified' Seal that accredits the safety of tourist establishments against Covid-19. Cristina Sánchez stressed that "we continue our commitment to make the Region of Murcia a safe destination" and recalled that "these certificates endorse us and recognize us by those who visit us."
Source: CARM
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