Portal de Caravaca de la Cruz
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| The Region of Murcia has awarded a grant of 49,000 euros to the Consistory for the renewal and expansion of computer systems in tourist information points | On the other hand, there will be 24-hour tourist offices, by installing three devices in representative spaces, so that both visitors and residents have accessible and updated information, with a budget of 18,000 euros.Tourism continues working, hand in hand with the regional and central administration, so that Caravaca de la Cruz joins the Network of Smart Tourist Destinations"The objective is to promote the sector in the new scenario and bet on differentiation and positioning as a safe inland destination", reported the Councilor for Tourism, José Carlos GómezTo coordinate all the initiatives, the councilor responsible for the area, José Carlos Gómez, held a meeting with the secretary general of the Ministry of Tourism, Antonio Alfonso Cutillas, and the general director of Tourist Competitiveness and Quality, Esther TenzaThe Caravaca de la Cruz City Council, through its Department of Tourism, works on several complementary projects with which the objective of promoting the tourism sector in the new scenario is set.
"To do this, we make a clear commitment to innovation applied to information and communication technologies in order to adapt and modernize tourist infrastructures and improve the promotion of the destination and the Camino de la Cruz", highlighted the councilor who directs the area, José Carlos Gómez.One of them is the one approved at the last Governing Council of the Murcia Region, for which Caravaca de la Cruz receives a grant of 49,000 euros to renew and expand the computer equipment (software and hardware) of the tourist information points.Likewise, the '24-hour Tourist Offices' initiative will be carried out, with the installation of three devices in representative or emblematic areas of the urban area, to provide visitors and also the residents of the municipality with information of interest throughout the day seven days a week.
This project has an investment of 18,000 euros.Finally, the central and strategic project is the incorporation of Caravaca de la Cruz into the Network of Smart Tourist Destinations, which represents a comprehensive strategy, supervised by the state company Segittur, dependent on the Ministry of Industry, Commerce and Tourism, with the support of the Ministry of Tourism, Sports and Youth of the Region of Murcia."Regarding the Smart Tourist Destination project, we are finalizing the work of the consulting and self-diagnosis phase, where we analyze the current situation, the projects that are underway, as well as future initiatives", explained José Carlos Gomez.The councilor has stated that "it is a teamwork, which involves technical personnel from the three public administrations, united by the common objective of taking an important step forward in quality, innovation and a safe destination.
And for this we have achieved financing for different tools that modernize and update the destination, adapting it to new challenges and opportunities ".Currently, the International Network of Smart Tourist Destinations has 179 members, of which 119 are destinations from all over Spain.
The municipalities that adhere win in innovation, accessibility, projection and quality.The proposal that marked the starting point, and which was prepared by the Seggitur society at the request of the Caravacan City Council and the Tourism Ministry of the Region of Murcia, is structured around key elements such as promoting the differential values ??of Caravaca de La Cruz compared to other competing destinations and improve its position in the national and international tourism sphere, through the application of information and communication technologies and other tools.Adherence, at this moment of impact of the Covid-19 pandemic, supposes the commitment to renew and invest in different alternatives that make it possible to know the updated offer, favor the management of reservations and purchase, guarantee mobility in a safe way and warn the local population and future visitors of the new sanitary measures.To analyze and coordinate the new initiatives, the councilor responsible for the area in the Caracas Consistory, José Carlos Gómez, held a meeting with the general secretary of the Tourism Council of the Autonomous Community, Antonio Alfonso Cutillas, and the general director of Competitiveness and Tourist Quality, María Esther Tenza.
Source: Ayuntamiento de Caravaca de la Cruz
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