Portal de Caravaca de la Cruz
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BBVA has recognized La Junquera with one of the six Awards for the Best Sustainable Producers, an initiative that the bank has promoted in collaboration with El Celler de Can Roca to give visibility to local products committed to the environment and production responsable.
The cereals and nuts from this Caravaca de la Cruz company will be part of one of the seasonal baskets of the BBVA project 'Sustainable Gastronomy', which supports small producers and promotes healthy cooking. La Junquera has been selected from among more than 60 candidates from all over the national territory.
BBVA has recognized the commitment to sustainability of a total of six Spanish producers. In addition to this company from Murcia, the financial institution has awarded Los Caserinos dairy products; fruits and vegetables from Verdcamp Fruits (Tarragona), Pomona Fruits (Lleida) and Mirabel Do Rosal (Pontevedra); and the meats of Carn sima (Huesca).
Since 2013, BBVA and El Celler de Can Roca have worked together to generate a positive impact on society by launching different initiatives. On this occasion, the objective was to unite gastronomy and sustainability to help in the transition towards a sustainable life while supporting local producers. As a result of that union, the 'Sustainable Gastronomy' project was born, which in the midst of the outbreak of the pandemic took another step forward with the search for the best sustainable producers, farmers and ranchers in Spain to through the BBVA Awards for the Best Sustainable Producers. “With these awards we wanted to highlight the commitment that BBVA has acquired with sustainability and support for small producers. At a time of uncertainty like the current one, it is important to promote awards like these to make visible sustainable agri-food production initiatives that serve as inspiration, and in this way contribute to a green economic recovery ”, stated Alberto Cano, director of SMEs at BBVA in Spain. The jury, made up of members of BBVA, El Celler de Can Roca and a representative of the independent consultancy ECODES, has assessed the innovative nature of the products, the environmental benefits such as the reduction of CO2 emissions or the bet for a circular economy, in addition to the social and economic impact of its production. All the 10, 12, 2020 selected products have the official seal of organic agriculture and livestock, official certificate of the European Union (EU). "The 'Sustainable Gastronomy' project is allowing us to raise awareness about how important healthy food and cooking is, and how necessary those small local producers are who pamper the product while caring for the planet with a sustainable and responsible exploitation of its resources ”, stated Joan Roca. For the Catalan chef, these awards have allowed him "to know the wide variety of companies that take sustainability as the basis of their work." Recognition of sustainable producers La Junquera (Caravaca de la Cruz, Murcia) is a Murcian company that believes that a healthy and diverse ecosystem is key to an abundant, safe and tasty meal.
La Junquera's products and production methods are designed to have a positive footprint on carbon emissions, soil fertility, and biodiversity.
Its main cultivation is cereals such as wheat, oats or rye, to which dried fruits such as walnuts, aromatic plants such as lavender and vegetables such as potatoes or zucchini are also added. "That BBVA and El Celler de Can Roca launch an initiative such as the BBVA Awards for the Best Sustainable Producers shows that the world is on the right track and that Spanish society is raising awareness when it comes to buying sustainable products," he said.
assured Alfonso Chico de Guzm n, head of La Junquera.
“Receiving this award has been a surprise.
We are very expectant about the impact that our products may have in the 'Sustainable Gastronomy' basket ”, he said. Promoting a healthy life with local products Since June of this year, 'Sustainable Gastronomy' has proposed month by month different recipes based on seasonal products selected by the Roca brothers.
The producer staff is now expanding with these six awarded companies that will shortly include their products in the monthly shipments. Anyone can subscribe to 'Sustainable Gastronomy' to receive at home the basket of the month proposed by the Roca brothers, a self-financed project whose price is 70 euros for each order, and which has several ingredients that will allow cooking two recipes proposed by Joan Roca himself. The shipment is completed with a bottle of wine specially selected by Josep Roca, sommelier at El Celler de Can Roca, to accompany the recipes of each month.
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Source: Agencias
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