Portal de Caravaca de la Cruz
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Entrepreneurs in the footwear sector met with the mayor of Caravaca de la Cruz, Jose Moreno, the Minister of Economy, Employment and Tourism Development, Juan Hernandez, and the director of the Institute of Development in the Region of Murcia (INFO), Javier Celdrán to know and study the main measures contained in the 'Murcia Shoes' program.
This plan consists of a series of actions on internationalization, training and innovation, as key aspects that can contribute to improving the competitiveness of this industry.
"The government must support the world of footwear, an entrepreneur and generating employment sector, which now relaunches its Association Alpargatera Industry and Footwear Northwest Murcia to join forces and promote the union of the sector," he said caravaqueño mayor at the beginning of the meeting.
Moreno recalled that it is working for Vocational Training Intermediate Technician Footwear and Fashion Accessories and Vocational Training or Vocational Training Dual with internships can be imparted in the locality.
Among the measures presented by the INFO highlights the incorporation of technologies 4.0: robotics, automation, and remote monitoring of manufacturing processes.
In addition, they are to perform energy audits and to renew equipment and facilities to move towards greater efficiency.
As for marketing, it is proposed to develop a mark identifying the footwear in the region to achieve a better position in national and international markets and will boost e-commerce, which is expected to train entrepreneurs in the using digital marketing tools such as SEO or SEM positioning.
Another axis of the plan 'Murcia Shoes' is the internationalization.
There are also planned other actions to combat the underground economy and prevention of labor, such as the launch of a mailbox complaints or increased risk inspection campaigns.
Source: Ayuntamiento de Caravaca de la Cruz
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