Portal de Caravaca de la Cruz
www.portaldecaravaca.com
The City of Caravaca de la Cruz takes a very positive assessment of promotional activities directed from the departments of Celebration and Tourism during the weeks before and during the festivities.
In this sense, the mayor José Francisco García reported that, after obtaining the statistics on media appearances and social networks provided by specialized companies in this field, the Fiestas de la Cruz have reached a potential audience exceeding 20 million people.
The satellite signal offered for free to all media and equipment displaced professionals Caravaca de la Cruz, allowed the parties had a prominent role in the International Television Channel Spanish, Early Mornings space and information services TVE, Telecinco, Antena 3 and Cuatro.
Also the signal is made available to international brands across platforms and FORTA EUROVISION.
In addition, National Radio of Spain, within the special programs of the 20th anniversary of Radio 5 Todo Noticias, delivered nationwide from Caravaca on the morning of May 2.
Cadena Ser also held its regional programming from Plaza del Arco during the morning of the horses came.
He was also present Onda Cero on the morning of May 1.
The race of the Wine Horses was broadcast in full by the regional television 7 Murcia, Popular Television, the regional Castilla La Mancha channel and online platform 24 hours TVE Canal.
We must also highlight the efforts and collaboration of the local channel TeleCaravaca, which has offered in open and direct all the acts of the parties through its website, allowing us to reach anywhere in the world.
Equally valued very satisfactorily the various actions of online communication, with the new website and mobile application "Caravaca at parties", driven by the Department of Celebration, backed by Celebrations Committee, and developed by the local company Bitaclik with the graphic image of Kukuxumusu.
The web and mobile application have received more than 6,000 downloads and visits from April 30 to May 5.
"The messages launched the social network twitter with the tag # CaballosdelVino have had an impact on 2,300,000 followers and the # FiestasdeCaravaca has potentially reached more than 600,000 people," as reported by the council of Celebration, who underlined that Party got the horses came to be a national trend (TT), ie, one of the ten most talked about issues in Spain for four and a half hours in the morning of 2 May.
# CaballosConEstrella The event, attended by local and other parts of the Region tweeters on Day Handkerchief, also got to be one of the most talked about topics in that social network.
"The results encourage us to continue the same line of work, based mainly on an austere budget, led by our local technicians and developed entirely by companies Caravaca de la Cruz, as Bitaclick, Productions Serrano and Tenredo", stressed the responsible for the area of ​​Celebration, who highlighted the momentum that the various actions have meant to continue making known to Caravaca de la Cruz as a tourist destination and to promote the candidacy of the horses came to the Intangible Cultural Heritage of Humanity.
Meanwhile, the Tourism received in his service points, 1,820 visits and 216 accredited journalists and print media, with 14 of them international media.
The increase in visitors compared to previous years has been reflected in a massive influx of all organized events and confirmed with objective data such as the consumption of drinking water in the holidays, which was 28% higher the holidays last year.
Source: Ayuntamiento de Caravaca de la Cruz
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