Portal de Caravaca de la Cruz
www.portaldecaravaca.com
The city of Burgos yesterday hosted a meeting of the 17 "Sisters Cities".
"During the meeting were discussed ongoing initiatives and many projects to advance the promotion and marketing, both domestically and internationally nival, tourist routes and pilgrimage called" Footprints Teresa ", as highlighted by the Councillor for Tourism and Culture of the City of Caravaca de la Cruz, Maria Cruz Perez, who attended the meeting with mayors and councilors from other cities participating in the project.
In this line, it approved an agreement with Travel Nautalia for incorporation as a Special Partner of "Footprints Teresa" route until 2017. This agreement will be signed in the near future, confirms the existing confidence in the product " Footprints Teresa "with the big bet that makes this operator with over 200 offices throughout Spain and 600 workers, and covering the areas of marketing and promotion of the route.
Also approved Regulation and Operators Accession Protocol, which aims to regulate adhesion to FIG operator "Footprints Teresa" aimed at operators and specialized agencies and / or wholesalers are able to offer nationally and / or international tour packages based on the "Footprints Teresa" product.
"There are several major operators have already shown interest to join and market the product," according to advance caravaqueña councilman.
Conducting a "Press Trip" international, was also agreed, through collaboration Turespa during the month of September.
Within the plan of internationalization of the product, it was agreed to start with the work of making a promotional video of the route.
In two formats, one about 5 minutes for the presentations of the route;
and another 90 seconds for your special diffusion in social networks.
Igualemtne, it will create an image bank, consisting of 170 photographs, which serve to make exhibitions in Spain and abroad, as well as for promotional material.
Both projects will be executed and completed in late October this year.
Finally, the cities agreed that the next meeting be held in the city of Segovia on October 6, 2014, a few days before starting the celebration of the V Centenary of the birth of St. Teresa in Avila.
The meeting was chaired by the mayor of Burgos, Javier Lacalle;
and was attended by mayors, councilors and technicians of the 17 cities where "The Holy" founded convents: Avila, Medina del Campo, Malagon, Valladolid, Toledo, Pastrana, Salamanca, Alba de Tormes, Segovia, Beas de Segura, Sevilla , Caravaca de la Cruz, Villanueva de la Jara, Palencia, Soria, Granada, and Burgos, as well as representatives of the Order of Discalced Carmelites.
"Traces of Teresa" is a free route, without time limit, which allows multiple options and adapts to the needs of tourists and pilgrims.
Easy as seal the credential in at least 4 of the 17 cities in 2 different regions, and end the tour in the city of Ávila.
Source: Ayuntamiento de Caravaca de la Cruz
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