Portal de Caravaca de la Cruz
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The 17 "Cities Sisters", among which is Caravaca de la Cruz, presented the product marketing strategy based on the selection of so-called "Footprints Operators Teresa" on Interior Tourism Fair of Valladolid (INTUR) .
The event, which took place in the Teresian stand before numerous professional and media, has had the participation of the following representatives of specialized travel agencies: Antonio Martin, Nautalia Travel, Juan Carlos Basabe, director of international Viajes El Corte Ingles, Mariló Veronia Gómez de Tours, Tours Itinera Oscar Rosas and Enrique Cañete of Hastalia Travel.
These agencies must be added Incoming Travel Premium and Master to close the current group of operators' footprints Teresa ".
A group that will have new members in the remainder of 2014 and 2015. The event was chaired by the Minister of Tourism of Castilla y León, Alicia Garcia and Mayor of Avila, Miguel Angel Garcia Nieto.
As reported by the Councillor for Tourism in the City of Caravaca, Maria Cruz Perez, "this path posed by" Footprints Teresa "can convert into actual sales efforts by the group of" Cities Sisters ", by offering professional and specialized packages, which will increase the number of visitors from both Spain and around the world. "
In addition to this presentation, "Traces of Teresa" has had a permanent presence in INTUR own space, presenting your offer to the public and finalist companies.
INTUR has allowed the different cities that make up the route (Avila, Medina del Campo, Malagon, Valladolid, Toledo, Pastrana, Salamanca, Alba de Tormes, Segovia, Beas de Segura, Sevilla, Caravaca de la Cruz, Villanueva de la Jara, Palencia, Soria, Granada and Burgos) have submitted their individualized and specialized offer for the coming months.
The plan for the promotion and marketing of the product, developed in collaboration with Turespaña, has led to "Footprints Teresa" to the realization of some professional conferences in Italy and the Vatican, the conclusion of a journey agent religio-cultural tourism and journalists from Germany and will be followed with a commercial activity in Poland, the first week of December.
This plan extended to all 2015, involving a total of 14 countries across three continents, selected by various factors such as the importance of religious and cultural tourism, the Catholic population, and even interest in our Golden Age country.
Meanwhile, Caravaca de la Cruz also has a strong presence in the stand of the Institute of Tourism in the Region of Murcia, where the accent is put on the natural, cultural, and culinary patrimonionales resources and promotes the Holy Year 2017.
Source: Ayuntamiento de Caravaca de la Cruz
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