Portal de Caravaca de la Cruz
www.portaldecaravaca.com
Make known the Holy Year 2010 and the cultural offerings of Caravaca de la Cruz are two of the objectives of the promotional campaign designed by the Department of Tourism for the coming months.
The campaign, which introduces some new features, follow the previous model, since, as noted by the Councillor for Tourism and Celebrations, Gonzalo López, "data such as an increase of 35% of the inquiries made to the Municipal Bureau of Tourism compared to last year support the effectiveness of actions implemented. "
Auguy Lee also stressed the 62,900 people so far this year have visited the museums of Caravaca, the highest figure in the last four years.
In line with past summers, one of the actions included in the promotional campaign is the plane that during the months of July and August carried 70 hours of flight along the coast from Alicante to Benidorm and the coast of Almeria to Mojacar promoting the Holy Year 2010 .
The new logo of the next Jubilee Year will also be on two billboards located on roads to the coast of Murcia and Almeria.
The Department of Celebration has also opted for the continued promotion of movie theaters in the provinces of Madrid, Alicante and Murcia.
In total, the spot of Caravaca de la Cruz will be issued for four weeks in 121 cinemas.
In collaboration with Tourism Murcia and Caravaca Jubilee underway product communication actions Caravaca de la Cruz with various tour operators and travel agencies.
One of these was held in Jaen this June with the majority of retailers and wholesalers in the province.
The media advocacy is another area that make up the promotional campaign of the tourism products of Caravaca de la Cruz.
During the month of September 191 televisions in Spain issued the latest video promoting the city.
Also, within the annual media campaign Murcia Tourist spots are spreading in regional chains Regional Onda, Onda Cero, Radio Only, Punto Radio, Cadena Ser and Cope, and on TV 7 Region de Murcia, Popular TV, Canal 6 TV and La Opinion.
The spot Caravaca Jubilee will include the days before Easter in disconnections TVE and Antena 3 in the communities of Madrid and Valencia.
Finally, in the section devoted to promotion in the media include the insert of 30,000 leaflets in the newspaper La Información de Alicante.
Moreover, and ending with a summary of promotional activities, Councillor of Tourism has also reviewed some of the events and fairs that will be displayed in tourism in Caravaca.
Some of them are the International Fair Trade and Tourism Turicom of Gijon, the National Fair of Rural Tourism, Nature and Adventure Sports EXPOTURAL of Madrid and the Inland Tourism Fair Intur of Valladolid.
Source: Ayuntamiento de Caravaca de la Cruz
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