Caravaca City Council today launched a tourism promotion campaign of the Holy Year 2010, which was broadcast over the coming months in the media at regional and national levels.
The campaign consists of a spot for television, cinema, graphic materials and radio spots that, according to campaign manager, Charles Albacete, "convey what it feels like to be in Caravaca and magic of an idyllic place."
The spot will debut this weekend at the booth of Caravaca de la Feria de Murcia and TVE in promoting the Tour of Spain.
The mayor pointed out that the work presented is the result of a public contest was won by the company 20 monkeys and the goal this project is to launch a single message and the same image in different formats Caravaca to make an even more famous .
The spot is the result of recording and production work to have lasted several months, resulting in an original work that blends elements of medieval with the modern digital visual effects created with advanced technology.
Appear in different scenes and places the most representative monuments of Caravaca de la Cruz, as the Basilica de la Vera Cruz, the Bandstand and the Plaza del Arco, wrapped in an idyllic atmosphere and spiritual, as well as a Knight of Wine and a gentleman Templar as unique characters.
The light has been one of the elements that have been careful in phase, recording the different scenes in High Definition at dusk, dawn and dusk.
All design elements within this campaign intended to attract public attention and arouse the desire to visit Caravaca de la Cruz, highlighting the magical beauty of the city through its unique artistic heritage and urban corners.
Source: Ayuntamiento de Caravaca de la Cruz